Social media is everywhere. It has become an integral part of our daily lives across the globe, and it only continues to grow each year. It is how consumers learn more about brands, connect with loved ones, and how we pass our time each day.

Since 2003, the old MySpace days, social media has grown exponentially and only continues to grow to provide the unique ability for companies to reach their audience right on the platforms they are spending most of their time on. 

With no signs of slowing down, it is time for companies to invest in social media marketing strategies or beef up their current marketing efforts. 

Social media usage statistics 2022 

Social media usage worldwide 

When taking social media usage into consideration, it is important to understand how consumers use social media worldwide. As a source of entertainment, information, and connection, there are over 4.48 billion active social media users in the world. 

Sources: Niel Schaffer, Data Reportal, Backlinko, Duct Tape Marketing, and Oberlo. 

Over 70 percent of the American population has an active social media account. It is estimated that by 2025, the average social media usage in the United States will reach over 243 billion active users. 

Sources: Statista, Review 42, Statista report, BrandWatch,  

Facebook

Facebook, also known as Meta, is one of the most popular social media platforms across the globe with the highest usage. Facebook has provided consumers and companies alike with a plethora of social media marketing tools and strategies such as Facebook Commerce, Groups, Metaverse, and other elements. 

From shopping to sending grandma a message over Facebook Messenger, it continues to reign in the digital realm. 

Source: Oberlo, HubSpot, TechCrunch, Data Reportal- Facebook Statistics, Statista 

Instagram

Instagram is an ever-changing social media platform that has adapted Reels, IG TV, Stories, Commerce and so many other elements to its platform. In 2020, the app reached over 1 billion active users on its platform, and as the app continues to grow, who knows how many will be using it in the future. 

Sources: Hootsuite, Data Reportal- Instagram Stats and Trends, HubSpot, Business Of Apps, Sprout Social 

LinkedIn

The social platform that is made to connect with other business professionals and businesses has a worldwide reach with over 800 million active users. While LinkedIn is centered around business relationships and networking, the app has released some newer features such as Stories and Live Groups along with video content being recommended! 

Sources: Search Engine Journal, Oberlo- LinkedIn Statistics, Apollo Technical, LinkedIn, Hootsuite- We Are Social report. 

Twitter 

Twitter transformed the digital marketing and social media marketing world with its invention of hashtags, and since that day, the app continues to be a place for quick conversations. The platform has 396.5 million active users on its app, but most Twitter users only spend about 15 minutes per month on the app. 

Source: Statista, Backlinko, Hootsuite,  

TikTok 

It is very rare to hear someone say, “I don’t have a TikTok account.” This is where one would insert Khloe Kardashian’s “no one cares if you don’t watch TV.” TikTok exploded during the beginning of the pandemic, and as consumers continue to enjoy the small, bite-sized content that keeps them engaged, it can be a great marketing tool moving forward. 

Source: TechJury, Influencer Marketing Hub, GWI, App Annie, 

These are the top social media usage statistics 2022 for all marketers and companies to know in 2022. Which platforms are you currently using?