User interface (UI) design defines how an individual user interacts with a digital information system. It is essentially a series of visual elements that a user uses to interact with the digital device. The goal of any UI design is to make the users interaction with the device and the interface as smooth as possible. UI and user experience (UX) design are two sides of the same coin and both of them are incredibly crucial to the success of any digital product.

There are a few basic characteristics of good UI such as appealing graphics, proper spacing of icons, appropriate functionality when required, lightweight UI elements, organized layouts, consistency across elements, proper screen fit, and good typography among other features. The task of creating a good user interface is not an easy one so hiring the right developer to begin with is also a very crucial element.

UI builds customer confidence

Every customer wants to have a good experience and nobody likes using a hard to navigate website or a clunky application. A website, especially a business website, needs to be easy to use, have good color contrast, possess helpful navigation buttons, and just the right amount of information. Customers are automatically more receptive to an application or website that is well-designed, delivers the right information, and is not jarring. In the digital age, as user attention span is notoriously low, poor UI design will always hamper a website.

Good UI reduces confusion

The purpose of UI design is to clearly convey the intention or message of the website to the user without distracting the user unnecessarily. If there is poor color contrast, unnecessary information overload, no consistency in UI design, or haphazard grouping of tools, it will lead to more confusion in a user's mind and decrease the chances of the website fulfilling its purpose. UI developers should ensure that a website or application is tidy, orderly, and unchaotic in order to reduce confusion and increase customer conversion.

Consistency in UI design is critical

Consistency in UI design refers to the practice of ensuring that all the visual elements of an interface are in uniform order. The elements must look similar, complement each other, behave in a similar manner, and create a familiar pattern. If a webpage has a familiar theme and pattern to it, it is far more likely to resonate in the minds of a user than it would if there was no consistency in UI design. Placement, font, box size, layout, graphics, panels etc. all need to be consistent throughout an entire interface.

Good UI increases customer conversion

Good UI design is paramount to meeting your business targets and goals in this digital age. For an emerging business, well-designed UI can lead to good brand recognition and leave a good impression of the business in the minds of customers. As customers have a litany of choices in every conceivable field and industry, optimized UI design is crucial to retaining customer attention spans and monetizing them successfully.

So what makes a good design for your user?  Let us help you create a personal experience for your users!