Bad design is kind of like a bad joke, if you have to explain it, then it just does not work. This same understanding can be used in app design Omaha methodologies. If the functionality of the app has to constantly be explained, it might be time to switch that feature before it gets handed over to the software developers. 

62 percent of consumers uninstall an app because it is difficult to utilize! An app has to be functional for each and every user that will download it, which means that companies, designers and developers, all have to make sure that the user is at the forefront of each and every design element! 

In the design and development world, this is done with a notion called User Experience (UX) design. What is UX and how does it improve a mobile app? 

What is User Experience (UX) design? 

User Experience (UX) is a process of augmenting the customer’s experience of interacting with the product by enhancing its accessibility and features. 

The UX stage in a mobile project facilitates the transformation of a great idea into a basic framework which developers can work on to produce the final product. This is all set in place with several meetings with clients before the project to understand the methodology and basic functions behind the app itself. 

For a design to transform into a mobile app, a company needs to understand its basic functions in order to provide the best one on the market. If the app is simply for consumers to interact with others, then that is the app. If the app is for healthcare services and features such as telehealth, then that is the app. 

No matter the overall goal of the app, it is important to understand the entire purpose and strategy of the app itself. Because in all reality, you could have the best app design Omaha experts create the app, but if it does not function the way it needs to, then it won’t be the best app with UX design. 

What do these statistics tell us about mobile app design and development? That consumers are using applications, but only ones that provide value and UX design methodology at the forefront of said applications. 

The value of UX design

Investing in the best app design Omaha experts there are is critical for the long term investment into a mobile application. The overall user experience (the whole point behind this design methodology) should always be at the forefront of design, but for some companies, that is put on the backburner and the app itself suffers. 

The Bank of America is one of the largest companies in the United States and globally, but even with their top designers, shortly after releasing their new app, the company found themselves updating their designs! 

After the update in 2019, noticed a 45 percent increase in their consumer’s registrations of the mobile app! All of this simply from changing the overall design and functionality of the mobile app itself. 

Even one of the largest corporations found out that it is not enough to simply launch a mobile app, but to make sure that the application has true value for each and every consumer who downloads and access it. 

Without proper UX design, Bank of America could have had an app that flopped from the very beginning! The value of utilizing proper UX design methodologies provides a company with better user experience, which in return, helps to achieve marketing goals, sales and lead generation! 

Without UX design set in place, an app can easily be one of the many that never gets downloaded on the app store! Omaha Media Group provides the best app design Omaha experts in the area who can customize and design your mobile app. From there, our developers can custom code any design into the mobile app of your dreams! 

For more information, contact us today!