We may not have created a time loop by the age of seven, and we may not be half Vulcan, but we can mind-meld with computers a little bit, just like Spock.

Considering that Spock was born in 2230, we can only assume he’s had some experience in the realm of social media marketing that was simply never featured on Star Trek. Reasonable, right? In fact, a lot of the technology that was present on Star Trek has, in time, become reality.

What is social media marketing?

As an expert Omaha marketing agency, social media marketing is referred to as the strategy of gaining traffic through social media platforms like Facebook, Instagram, LinkedIn and Pinterest.

This powerful marketing strategy can be an excellent way to set and reach very specific business goals with measurable success. Spock was a driven being, so it’s safe to say he would highly encourage social media goals.

If you’re a business in Omaha, social media marketing goals to consider are:

• Increased local website traffic
• Increase B2C conversations with local customers
• Build brand awareness in Omaha
• Improve communication with your local consumers

Three things Spock would say about social media marketing:

“Insufficient facts always invite danger.”

As an Omaha marketing agency, we’re positive this refers to the number of followers your business has on social media.

Does the amount of followers you have really matter? Do you need every follower in the Star Trek Universe to be successful?

If you’ve been under the impression that more is best, you’re operating under insufficient facts, and that’s dangerous. Thanks, Spock!

Social media followers need to be about quality. Not quantity. When your following is built based on numbers, you’re inviting spam accounts that will never be interested in your business. Play it smart and build a following based on trust, interest in your product and credibility.

“I have been and always shall be your friend.”

Spock knows what a real friend needs. Engagement and loyalty.

Not just on the universal level, Omaha social media marketing must included a personal touch.

When it comes to building a following on social media, you must interact with them! Not only does this show the human side of your business, it shows that you take value in what they also have to offer.

Quality engagement from your brand should be thought out, intentional and have a personal finesse to it. If you don’t have time for that kind of energy in your social marketing plan, find an Omaha marketing agency that does! Like us!

“Change is the essential process of all existence.”

If we’ve learned anything from Spock in regards to social media marketing, it’s that the social world online is ever-changing. As we saw over the course of 2018, social media took some wild twists and turns. And truth be told, we don’t expect the changes to slow down any time soon.

As an Omaha marketing agency, we have a great advantage in that we can foresee change coming, get extra info when it does, and know how to tackle it head on, just like the Starfleet would.

If you’re ready to up your digital marketing game with a social media strategy, we should talk! Our team of creative and smart strategists would love to help!