A modern business cannot survive without a website. After all, your website is a platform where the entire world is introduced to your business. It gives potential customers information they need to form an idea about what you do, products and services you provide, your company ethics and values. 

It is of utmost importance that you never compromise on the quality of your experience. If people have a hard time finding their way through your website, they are not going to spend more than a minute on it. What good is an unresponsive website to your business? Keeping this in mind, here are the most effective ways to improve your website’s UI and UX design.

Get to know your target audience

The first and most obvious method is to spend time to know your target audience, the people you want to visit your website and ultimately convert to customers. You have to see things from the user perspective and think of what you would expect from a business like yours. 

Brainstorm and decide on which factors would attract your target group, and design your website around that. One type of design or interface that may work well for a specific kind of target audience may not work well for another. Keep this in mind while working on your site’s UI/UX design. 

Make your website mobile-friendly

Today, more than half of internet users browse using their phones. So if your website does not look as good, and work as flawlessly on a mobile as it does on a laptop or desktop, chances are people will be far from impressed. 

Make sure that all elements of your website run as smoothly and responsively on a small screen as it does on a larger screen. Not only will your conversion rates be higher, users are guaranteed a smooth and seamless experience. 

Make it simple and responsive

Keep your site clean and simple. Do not bombard users with information and unwanted elements. Apart from making your website look clunky and unattractive, it will considerably slow down response time. 

Users do not want to have to spend time figuring out how your site works, and worse, wait for it to work. This translates to a huge loss on all aspects of your business. They expect a design system that will take them where they want and give them what they want without having to deal with issues in between. 

Easy navigation is key

Every visitor your site has is there because he or she wants something fulfilled. They have landed on your site for a reason, and it is up to you whether you want to make them stay, impress them by fulfilling what they came for with little effort on their part, or drive them away. 

Navigation is an important element in every website. If users find it difficult or complicated to find their way through your website, it paints your business in a negative light. But with a smooth navigation system that requires minimum clicks, users can find what they came for in an instant. Drop down menus and search buttons are a must for your site. 

Let us design a user-friendly website for you!