Starting a business can be an expensive affair, where you don’t have much finances left for promotion. These inexpensive tools and techniques will help you promote your business with ease:

Logos, letterheads and business cards

Emails never go out of fashion. Your emails don’t just function as tools of communication, they also double as promotional material. Add your business slogan at the header of the email or paste your logo in the footer. Use company letterheads on envelopes, paper and even on email. Your business card can also bring a lot of attention to your business. Instead of the conventional business card design, experiment with the shape of the card or the content that goes on it. 

Mobile advertising

Your vehicle is the best way to let people know that you exist. Get your van painted with the company logo, have your company name written in big & bold letters, paste removable posters of your product’s advertisement on the vehicle windows and doors – they all attract attention. The best advantage of this type of advertising is its mobility. Additionally, when stuck in traffic, people can entertain themselves by going through your product or service offerings. 

Social media accounts

Customer engagement has gone online these days and social media accounts are a must-have for any business that wants to make it big. Whether it is Facebook or Pinterest, it makes sense to get in touch with customers via social media. Share product catalogs or content related to the services you offer. Use the latest trends and hashtags to increase the chances of your being found. 

SEO-optimized articles

Well-researched and creatively written articles get greater attention than any advertising you create. Start a blog, create a newsletter, publish fictional stories – there’s a lot that you could do to get audience attention. You can even approach magazines and newspapers to get a daily or weekly column. Remember that SEO is the key to content success. Using Google AdWords Keyword Planner can help you get a better idea about the searches users typically makes. 

Press releases

PR can do wonders for a budding business and a press release is a cost-effective way of getting the word out. Your press release can be published in print or online. Combining both mediums will help you get a wider coverage. You don’t need to look for a big agency to publish your press release, a small one will do. The idea is to get yourself noticed by prospective customers.

Give out free samples and promotional material

Giving out free samples and promotional products might seem expensive at first glance, but they are quite beneficial and inexpensive in the long run. Try giving a few free samples of your product to the local retailers. Ask them to use the products themselves or give it to their customers. You can even give them stationary or clothes that have your company’s name or logo on them. All these will help create brand recall. 

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