When you read about social media trends, a social media platform that often gets forgotten about is Pinterest. This social media platform works more like a visual search engine. It allows users to organize their ideas into boards that they can share with the world. 

Pinterest should not be ignored by businesses. 463 million people use it monthly to find ideas and get inspiration for their next purchase. Our social media marketing agency Omaha has created this helpful guide to help businesses unlock the power of Pinterest for their business. 

Why should businesses use Pinterest?

Businesses should consider using Pinterest in their social media marketing strategy to help showcase their services and products. This platform is extremely useful because, unlike Instagram, it allows users to add links to their pictures. 

That means if a person likes your image, they can click on it and directly go to your website. At the end of the day, this social media platform helps drive traffic back to your website. Some other benefits of Pinterest are that it:

• Drives brand awareness

• Inspires users to buy

• Increases the content shelf life

A Pinterest guide for business owners 

Setting up a business account 

The first step that businesses should take is setting up a business account. If you already have a Pinterest account, be sure to check your settings and confirm your account is set to a business account. A business account will allow you to keep track of all your pins’ analytics and allow you to create ads. You can switch your personal account to a business one by going into your account’s settings. 

Optimizing profiles

Once you have your business account all set, it is time to optimize your profile. Just like you would on your website, you want to make sure your account shows up in the searches of your target audience. You optimize your Pinterest account by using certain keywords, details and information in your bio and profile. When creating pins, be sure to use the right keywords. 

Creating boards

Next, you want to create boards that relate to your products and services. These boards should be about things that your target audience is interested in and actively searching for. For example, at Omaha Media Group, we created boards around our services - digital marketing, SEO, web design and app development. 

Start pinning

After you have your boards all created, you want to start pinning. There are two options when it comes to creating pins: regular pins or idea pins. When creating pins, you want them to be eye-catching, informative, inspirational and stand out. Some types of content to pin include blog posts, products and social media infographics. 

Understanding the platform’s unique features and algorithms

Lastly, you want to continually keep your team and yourself informed about the latest updates on Pinterest to ensure you are reaching the full potential of your brand. You can follow them on social media for the latest updates or read their latest blog posts.

Improve your social media presence by hiring the best social media marketing agency Omaha has to offer!

At Omaha Media Group, our digital marketers help business owners focus on running their businesses, while our team focuses on running your social media management to scale your organization globally. Reach out today to learn more about our social media marketing services.