Three-fourths of people say that paid search ads make it easier for them to find the needed information and one-third of people click on paid search results because it directly answers their query! Most consumers never click past the fifth result that appears in a search engine's results, so what is a great marketing strategy that can help companies? Pay per click (PPC) ads that fall under the Search Engine Marketing (SEM) industry! 

What is Search Engine Marketing (SEM)? 

Search Engine Marketing is an integral part of marketing strategies that a PPC management Omaha company can help all companies with! SEM is different from its cousin SEO because SEM is the paid side of a marketing strategy. A SEM strategy involves running advertisements on search engines to increase sales, leads, brand awareness or other specific goals set in place for said advertising campaigns! 

While these strategies are a bit different, they still utilize each other. For example, in SEM, you still need SEO strategies in place such as keywords, market research and more! Because of this, it is important to have a company that understands both SEO and SEM to provide the best results for your company’s dollar! 

What is PPC? 

Pay per click (PPC) advertising is a form of digital advertising where the company pays for each time a consumer clicks on their advertisements that appear on search engines such as Google! PPC ads are one of the most common marketing strategies out there because these advertisements provide much faster sales and lead generation than other digital marketing efforts. 

This is because these advertisements are displayed on the first page of a search engine in the first five search results of the SERP. This helps a company who is currently working on organic SEO strategies, but want to speed up some of their sales and leads. The only downfall is that this does not help with organic search ranking. This advertisement is simply an advertisement that runs for the duration of the requested time frame, and once it is done, that is it!

Omaha Media Group recommends that all companies have a trusted PPC management Omaha company at their side to help with their PPC ads! This is because a PPC ad should never sit once it is live! There are several different strategies that are set in place once the advertisement goes live. 

Why do you need a PPC management Omaha expert? 

It is true, a company can handle their own PPC ads and campaigns with a simple login to their Google account and start from there! However, it isn’t always that simple with PPC ads! Our experts are able to explain and show the keywords that would be best for your advertisement based on our experience in SEO! 

A PPC ad relies on keyword research to get that advertisement to show up in said search engines! A PPC ad that is targeting more difficult keywords can end up spending more money than originally budgeted and get fewer results! This is because a company has to bid against other companies regarding the keyword that is chosen. If your company is new to GoogleAds, it will be more difficult to get those ads with those specific keywords! 

From there, what do you do? Our experts would start small and go large. Find a range of keywords that would work for several different search queries and ultimately find the best price for the overall budget. 

Also, which type of PPC ad would you like to run? Yup, there are several different types and depending on the advertisement itself, it can hurt to pick the wrong one! What else? Oh yeah, you will want to make sure to keep an eye on the advertisement. 

An advertisement can easily switch based on new ads that are being submitted to GoogleAds and the ever changing volume and density of keywords! An ad that was perfectly optimized for keywords might change during the duration of its advertisement life! 

Our PPC management Omaha experts can help your company with your PPC advertising campaign along with the beginning stages of getting the account set up to the final optimization to increase ROI! For more information regarding PPC ads and management, please contact us today!