So you’ve heard about SEO and what it can do for your company, but you aren’t sure exactly what it is or how to do it. We can help with that. Once you read this blog, you’ll be able to explain SEO to anybody in a matter of minutes. We’ll show you how to make it work for your business and what your focal point should be as a digital marketer.

SEO, in its simplest term, is getting traffic to your website from search engines. The S stands for Search, the E for Engine and the O for Optimization; put it together and you have Search Engine Optimization. Who better to explain SEO than your go-to Omaha SEO company. Omaha Media Group has established themselves as one of the best. We get it; from keyword search and management, to structuring your website, prioritizing content and measuring results.

Keep reading to learn more about setting objectives and creating SEO strategies.

What is SEO?

We make it sound easy, but there are lots of factors that go into achieving the acquired results. Realizing you need to improve the performance of your website so it can perform better in search engines is the first step. For SEO to be successful, you’ll need to utilize these 3 pillars: Technical Optimization, On-Page Optimization and Off-Page Optimization.

Technical Optimization improves your organic rankings, which is traffic that comes from search engines like Google. Say you have a company with a website that promotes a certain music festival in Europe, and someone hops onto Google and searches for “best music festival in Europe.” Bots will then crawl, index and search the content published on your site. If your page matches the query typed into Google, it will appear in the search results.

On-Page Optimization is simple; it’s the blogs and copy on your website. Companies will often pick and choose high ranking keywords to use in their blogs and copy to make their site show up on the search engine’s first page. On-Page Optimization is all about keywords, whereas Off-Page Optimization is more about backlinks. This is when a page outside of your website links a piece of your content on their own. This creates what’s called Page Authority, which determines how well a page will rank in the search engine result page (SERP).

How does SEO work?

SEO works by ordering and ranking content on a website’s page to determine how highly ranked it should be in the SERPs. Other determining factors include visitor behavior and your site’s structure and design. SEO is important because it’s a great way to get more leads and bring new customers in. A great SEO strategy will ensure your website obtains positive results.

Why do you need a SEO strategy? Well, as long as people are using search engines like Google, SEO is here to stay. Organic search strategies consist of the Technical, On-Page and Off-Page optimizations we’ve talked about above. There are also paid search strategies in which you can pay a search engine to show a text ad of your website at the top of the results page. Either of these strategies will allow you to measure your website’s ranking and traffic.

Team up with an Omaha SEO company like us

We get it. Creating the perfect SEO strategy can be difficult. Luckily, we’re here to help. Not only are our services affordable, our team of professionals knows exactly how to increase your online visibility and bring visitors to your website. If you’re looking for stellar results, reach out to your Omaha SEO company today!