Interactions are a critical component of a successful website design and development project. How are consumers going to react or interact with the website when the video starts? Will the sound alarm them and turn them away? What about the ergonomics of the site? Is it easy to navigate and move through with a clear and concise final destination in place for each different interaction? 

All of this is imperative to understand with interactive web design. Omaha Media Group, one of the leading Omaha web design companies, is here to explain what interactive design is, its differences with other design notions and tips for an interactive web design. 

What is Interactive Design (IxD)? 

The interaction Design Foundation states that interactive design is, “the design of interaction between users and products… the goal of interactive design is to create products that enable the user to achieve their objectives in the best way possible.” 

What does that really mean? Interactive web design focuses on creating interactive experiences for searchers on the website. Whether this interaction is small or large, it all happens for a reason. While this sounds very similar to User Experience (UX) design, these two notions are different. 

This is because UX design is focused on the user experience, and in a way, so isn’t IxD, but the difference between the two is that the entire knowledge behind every experience and interaction on the website. From the sound to the content, all of it is an interactive experience. 

Let us look at the principles that guide interactive web design:

Behavior 

The behavior behind a searcher is one of the most important elements when it comes to any website design! What is the emotional connection along with their overall interactions on the website itself?

Limited choices 

When it comes to functions, it is better to limit the choices you offer; the less choices, the more chances of the user participating in one activity, given that you have offered them engaging content.

It also means less distraction. So, start by taking out the unnecessary features. 

Easy comprehension 

Any Omaha web design companies would recommend that all website content is at a seventh grade reading level. This is because this content is easy to scan and consume in smaller bits while still getting the needed information. 

Content continues to be a driving force with websites and SEO strategies, which means, it is important to create and publish content that is easy to consume, optimized and follow design elements easily. 

Get the customers involved 

Grab their attention, but in a good way! Catching attention, holding on to it and getting a positive result is what good engagement looks like. If you lose engagements, investigate your pain points and work on conversion rates. 

Ergonomics 

You might have a marvelous design- aesthetically sound and even has incorporated all the functions you had dreamed of. But, if it is not easily navigable, you have actually got nothing. 

If you follow these tips while building the interactive web design, this is a great way to ensure to continue with UX and UI design elements that are also critical to your website's overall design and development. 

Omaha Media Group is one of the leading Omaha web design companies in the Omaha, Neb. area! With over 10 years of experience designing and developing websites for a multitude of industries, we are here to help you.