A social media trend that we did not see coming is the launch of a brand-new social media platform. Meta recently launched their brand new microblogging app called “Threads.” 

This latest social media platform is set to be the direct competitor to Twitter. In just 24 hours of being released, it debuted with more than 40 million sign-ups worldwide. 

If you are looking for a Twitter alternative, then Threads may be the answer. Our Omaha social media marketing agency team has put together this guide to learn all about Threads. 

What is Threads?

Threads is essentially a microblogging app. This app allows users to share text-based updates, photos and videos. Its design is very similar to that of Twitter. Users can like, reshare and comment on posts. 

How to use Threads?

Users can create a Threads account by using their Instagram account. All a user has to do is download the app and log into their Instagram account. You will be able to follow those who you follow on Instagram by importing your data, such as usernames and settings. 

Threads vs. Twitter

Although Threads and Twitter are fairly similar, there are some differences. One of the key differences is that there are currently no ads on Threads. So users will see organic posts made by people they follow or have similar interests. 

The second difference is that Meta paid verification marks do not transfer from Instagram. Right now, only verification marks from notable people show up on the app. Lastly, there is no way to directly message someone on the app. 

Threads features

Threads works very similarly to Twitter. Users are able to share text-based posts, videos and photos. As of right now, the character limit for Threads is 500 characters. Sharing links is available, and videos are up to five minutes long. 

The app encourages users to interact with others in the form of a community by allowing users to like, comment and reshare posts. Threads even has a feature where users can share their Threads posts to their Instagram stories.

Do you need a Threads strategy?

Since Threads is a relatively new social media app, you do not need to have a solid strategy formed just yet. Omaha social media market agency experts say creators and companies should focus on experimenting and exploring the app, connecting with their community and taking their time. 

Start exploring the app by downloading it and seeing what other brands are currently doing. The app is quick to pick up on your interests and show you like-minded people. Then, you should engage with others' posts and those in your community. 

It is more than likely that your Instagram users will follow your brand on Threads too. Lastly, you want to take your time. The app is fairly new, so it will keep evolving and changing over time. 

Grow your social media presence with the best Omaha social media marketing agency!

At Omaha Media Group, we have a set of experts who can help grow your social media presence, with you focusing on other things. Our team uses custom digital marketing strategies that fit uniquely to each of our clients' different needs. Reach out to us today to learn more about our social media services.