SEO (search engine optimization) is a technical marketing strategy implemented to increase website traffic, not only in numbers, but in quality. In Omaha, SEO is a local strategy used to steer nearby consumers to your business.

Local SEO, in particular, is a cost-effective way to marketing your business without having to spend budget dollars on local print ads and other forms of traditional marketing.

What is local on-page SEO?

When it comes to Omaha SEO on the local level, there is crucial information that must be included on your website. These local pieces of information tell Google that your business is a relevant one and should be included in local search results. It’s simple and time-effective for marketing companies in Omaha, NE to maintain this information on your website, you just need to give them the access to do it!

What is local off-page SEO?

Off-page SEO is a piece of search engine optimization that is done off of your own website. Off-page SEO includes backlinks you’ve received from other websites, social media engagement, business mentions, reviews, document sharing and more. This is important because it boosts your brand reputation in a number of ways. Anytime another quality business or website deems yours relevant, that looks good for Google!

What you need to know about good SEO:

1- High-quality blog content can increase your website traffic by 2,000 percent.
Blogging is an amazing way to boost your search engine rankings. It’s not the blog itself that affects your rankings, it’s the fresh content and interesting content that keeps your consumers on your website. All good signs for Google. Omaha SEO companies like us here at Omaha Media Group highly encourage every business to have a blog!

2 - 84% of people will leave your website if it’s not secure.
Google is nowpenalizing websites that are not secured with an SSL certificate! Websites that are not secure are a major downfall for Google, but also your consumers. If your consumers don’t trust your website, they’re not going to stick around.

Good SEO is all about security. In fact, 51 percent of website hacks are related to SEO spam. Don’t be the 51 percent.

3 - SEO conversion rates are higher than traditional marketing.
Good SEO provides increased organic traffic, which is the most common and best kind of traffic your website will receive. Moreover, organic traffic has a conversion rate of 14.6 percent while traditional marketing sits at 1.7 percent.

When comparing dollars to dollars, putting your marketing budget towards a good SEO plan will certainly pay off!

4 - 61 percent of businesses named better SEO as a top priority in 2018.
Making SEO a priority is one of the best decisions you can make for your business in Omaha. SEO increases your organic web traffic and quality of consumers. To the 61 percent across America, we commend you for recognizing the importance of SEO on your business!

Has your business made SEO a priority in 2019? What’s stopping you? Letting your business coast by without a set SEO strategy is reckless! It’s time to creep past your competitors in search engine results.