No matter whether it is a first date, job interview or website - first impressions matter. How your website looks can either keep people on your site or have them clicking off it just as fast. According to Design Firms, 50 percent of consumers believe that brands should prioritize web design. 

So if you are looking to build a new website or redesign your existing website, you should avoid making any mistakes. Our web design Omaha NE team has gathered some common small business website mistakes we see and fix all the time.

Small business website mistakes

No clear call to action

You built your website for a reason, so you want to make sure it is accomplishing its purpose with a clear call to action (CTA). This term describes the part of a webpage, advertising or content that encourages the audience to take the next step. A report found that 70 percent of small business B2B websites do not have a call to action. 

Businesses can add calls to actions several different ways like adding a CTA button, dedicating a pop-up, and adding a sign-up form to your site. Make sure these CTAs are large enough for people to see. Here is a list of examples of some common CTAs:

• Buy now

• Subscribe

• Sign up 

• Learn more

Having a website that looks like the rest

When Internet users click on your small business’ website, you want them to remember your site. However, that might not be possible if your website looks like the million others on the world wide web. When designing your small business' website, you want it to be as unique as your brand, but also functional. 

You can translate your website’s branding on your website with the help of a web design Omaha NE team. Our team takes a blank canvas and carefully crafts a unique website that reflects  your company’s history, vision, message and industry. They study your company and industry to make sure we are utilizing the right approach.

Not having a business blog

Having a blog for your business is probably the last thing on your mind when designing a website. Some business owners believe that their business would not benefit from having one. Contrary to popular belief, a blog helps build a relationship with your audience and improves your ranking on search engines. 

Internet users love reading blog posts - about 60 percent to be exact. They love to read business blogs to learn about trends in a business’ industry or read about products and services. Aside from building a relationship with Internet users, blogs help boost SEO efforts when it comes to generating leads and webpage rankings. Reports find that content marketing produces three times more leads than paid search.

Are you looking for a web design Omaha NE expert?

Then contact Omaha Media Group! We provide high-end web design and development services to businesses of all sizes. Our expert team of web designers and developers will build the custom website that your business deserves. Contact us to get started today!