There is always a way to earn customers today and while social media marketing is one of the most common ways, with new technologies and platforms for brands to keep up with, there is another strategy out there. 

Search Engine Optimization (SEO) is the strategy of increasing organic traffic to a company’s website through on-page and off-page SEO strategies. To continue to provide a forward-thinking, omnichannel marketing strategy that provides the results the C-Suite executives are searching for, SEO should be within the budget. 

SEO is an affordable part of the entire budget and only adds value time and time again. As a Chief Marketing Officer (CMO), one could be in the process of truly understanding its value in the budget and how to elevate the company’s online presence. 

This is how SEO can continue to meet the demands of the sales and marketing objectives and show its true potential for the organization. 

CMO and importance of SEO

Instant gratification isn’t always better 

It is common for companies to spend a majority of their budget on advertising. We get it, it brings in faster results and provides the lead generation the sales team has been asking for. The thing is, those instant results aren’t always better than the long-term strategy. 

If the ads were to stop, what would be the next step? Social media is awesome, but with social media, it can get randomly flagged somewhere with no option to move forward. 

This is why SEO is imperative, and while it is a long-term strategy, that doesn’t mean it will never offer the same gratification as advertising. 

There are 81,000 searches per second on Google and the average internet user heads to Google four times per day to find their product or service. 

Junto states that 81 percent of consumers check Google first before making a purchase from a company, but what happens when your company doesn’t show up in organic results? 

The competition gets another lead or product sale. The truth of the matter is that a company that hasn’t implemented SEO by now has some serious catch up to play! 

Where are you in SERP?

The technical term for SERP is Search Engine Result Pages. These are the results that populate when a company searches for their products or personal searches. For those companies that are having a hard time finding the real value in SEO, try a simple search query. 

Do you sell softball and baseball bats, gloves, mits and accessories? What appears when you search for “girls softball equipment” what about “girls softball equipment (city)’? 

Are you striking out each and every time? Who is populating for these results? If you notice the competition, then they are already bringing in more leads and organic traffic than you, and this means fewer sales for you. 

It hurts to see this, and most companies wait until they finally do the research to start SEO, but it never hurts to have SEO running behind-the-scenes. 

An SEO agency can provide you with a simple competitor analysis to show which competitors on a local or national level are ranking in search engines. 

Don’t wait until the compiled list of competitors is overwhelmingly dominating the search engine market and controls the narrative. 

You control the narrative

With SEO, the keyword research that is implemented is what your company is going to be ranking for. This helps to control the narrative in the favor of your company. 

As your target audience continues to learn more about the company and its products and services, the content and search results will put the right messaging in front of the customer. 

Not only this, but consumers will see your company’s name time and time again, and this helps to position your company as the industry leader. The trustworthy one that has the best products and customer service. 

Position yourself as the credible one in the industry. 

It can be tracked and measured

This is one of the most common misconceptions of SEO. The return of investment (ROI) is often thought of as difficult to track and measure while providing true results; however, with the right tracking platforms in place and CRM, it can be tracked, measured and show its value time and time again. 

SEO provides a large scale picture to your marketing strategy and its long-term impact can be measured by setting SMART goals and using those goals to target the audience with what they really want. 

SEO is worth the investment each and every time, and as a CMO, it is important to make the right decisions for continued growth. Hire us! At Omaha Media Group we handle every industry out there SEO and can show the success we have had in various industries. 

Check out our case study to learn more about client retention and success!