The holidays are a busy time for both businesses and consumers. Many consumers are busy buying gifts for everyone on their list. As for businesses, they are preparing their e-commerce and digital marketing campaigns for the holiday season. A common mistake our marketing agency Omaha team sees companies make during this time is forgetting about digital engagement. 

Not engaging with your customers may hurt not only your metrics but also your relationships with customers. That is why our marketing agency Omaha team wants to share some ways you can improve your company’s digital engagement. 

What is digital engagement? 

Digital engagement is all the ways a customer interacts with a business via technology and how you interact with them. In simpler terms, it’s all the digital interactions potential customers have with your brand - this includes email, social media and website. Together these interactions work to build your relationship with your customers. 

Why is digital engagement important? 

Two of the most important stages of a marketing funnel are loyalty and advocacy. These two stages of the funnel are about maintaining customers who have made a purchase and turning them into fans. Digital engagement is one strategy that can get people to become loyal customers. 

A report from HubSpot Research shows that 93% of customers are likely to make a repurchase with companies that offer excellent customer service. In contrast, only 78% of consumers will do business with them again after a mistake. You can increase your chances of them repurchasing your products or services by improving your digital engagement and customer experiences. 

Ways to improve your digital engagement during the holidays

With so much going on during the holiday season, digital engagement is often forgotten. Our marketing agency Omaha team is here to break down some ways you can improve your digital engagement during the holiday season. 

Interacting with your followers

During the holidays, people conduct research about a company before making a purchase. That means they are checking your reviews and social media posts. One way to increase the likelihood of them doing business is by doing regular social media engagement. 

This kind of engagement means interacting with your followers through replying to comments, direct messages, resharing posts you are tagged in and more. Doing this during the holiday season will humanize your company to potential customers and increase their likelihood of doing business with you.

Provide chat options

Aside from just answering questions on social media, you should also try to provide chat options for customers. There are chat options using AI that allow you to answer your customers' more frequently asked questions. You can integrate this feature into your website. From these chats, you can learn where you should improve products and services. 

Personalize customer experience 

If you are familiar with a marketing funnel, you know that not all of your customers are in the same stage. There are different stages in which a customer interacts with your company. Some just learned about your company, while others have made a purchase. 

You want to target them differently. That is where brands should create personalized experiences. A good example is email marketing. Create an email campaign at each stage of their customer journey:

1. First contact 

2. First purchase

3. After-purchase

4. Checking in 

5. Follow up

Hire a marketing agency in Omaha to improve your company’s digital engagement! 

If you are looking for extra help maintaining your company’s digital engagement, let Omaha Media Group help. Our marketing professionals can help create a strategy that will help improve your company’s digital engagement and increase brand loyalty. Contact us to get started.