The goal of any small business is to generate leads and make sales. That means that small businesses should make changes to achieve these goals. That is where metrics can lend a helping hand. Thanks to technology, companies can keep track of their business’s analytics to make the necessary changes to achieve those goals. 

However, it is vital to note that measuring all metrics is not valuable. Some metrics give you better insight into how you can improve your digital marketing campaigns. Our marketing agency Omaha team wants to share this list of metrics that every small business should start tracking in 2022.

Social media engagement

Social media engagement measures how the public interacts with social media posts, like comments, shares, and likes. These numbers might sound like vanity metrics, but they can give you crucial insights into what your customers want to see. 

Tracking the likes and shares on posts will give insight into what kind of content your audiences like to see the most. For example, if your customers like more user-generated content, then you should consider adding more posts like that. 

Aside from likes and shares, you also want to keep track of your customers’ comments. These comments can give you feedback on how you can improve your products and services. Do not forget to comment back to show your customers you care about their thoughts. 

Traffic sources

The next metric that every small business should measure is traffic sources. This metric allows you to get a close look into where customers are clicking on your website. Marketing agency Omaha experts recommend tracking traffic sources to figure out which digital channels you should be prioritizing and improving on.

Website traffic is categorized in four ways: direct, referral, organic and paid traffic. Direct traffic sources are when visitors type your website’s URL directly in the browser or via bookmarks. Referral traffic comes from other websites. Organic traffic is visitors that come from search engines. Paid traffic is when visitors click on your advertisements. 

Keyword growth

Lastly, small businesses should monitor their keyword growth. Keywords are words or short phrases that your website is ranking for in Google and other search engines. If optimized correctly, these rankings will reach your target audience and bring in more qualified leads!    

Are you looking for a marketing agency in Omaha?

Contact Omaha Media Group! Our team of digital marketers can assist you in making sure you are tracking all the metrics listed above. Plus, we can create a digital marketing strategy that fits your company’s goals. Contact us to learn more today.