Email marketing is one form of marketing that never goes out of style. Why? People love receiving emails. Reports found that the average person checks their email 15 times a day. During those 15 times, someone could be engaging with your company’s email. 

Omaha Media Group’s email marketing Omaha professionals believe that creating captivating and engaging emails can entice people to buy your products/services or make a donation. Our team wants to share some tips on how to improve email marketing campaigns to make people fall in love with your brand. 

Make the most of your subject line

The first thing that email subscribers see is the subject line. That line determines whether or not your email will get opened. A study conducted by Yesware found that email subject lines of one to five words are more likely to be opened. Try to keep your subject lines short and clear. 

Aside from just making your subject lines shorter, rethink the content. Some of the subject lines that have the highest open rates include: 

• Personalized subject lines

• Emoji subject lines 

• Of value subject lines 

• Funny subject lines 

Create a clear call to action

One of the common reasons why your emails are not seeing the results you want is because there is no clear call to action. People do not want to search through your email to determine the next step they need to take. Creating a clear call to action can help increase your sales, leads and donations. 

Our email marketing Omaha experts believe the ingredients to a perfect call to action are creating a visible button and compelling copy. You want to create a button that is large enough to see. Make it stand out by making it a different color from your background color or text. As for the copy, make sure the action is clear and taps into people’s fear of missing out. 

Use mobile-friendly templates

There is nothing more annoying for an individual than opening an email that they cannot view on their phone. Constant Contact reports that mobile devices account for 60 percent of email opens. One way on how to improve email marketing campaigns is by making your emails mobile-friendly. 

How do you make your emails mobile-friendly? Single column email templates work best for mobile devices because they are easy to read and navigate. To make emails more legible, avoid using tiny and hard to read fonts. 

Time your emails correctly 

When you send emails and how many times you send one out impacts how your email subscribers will engage with you. Sending too many emails out can cause people to unsubscribe and even flag you as spam. A good rule of thumb is sending emails twice a month and then increasing to weekly depending on promotions. 

The time you send out emails also influences whether people will open your emails. MailBird recommends sending emails at 6 to 8 a.m or evenings from 8 p.m. to midnight. Make changes in your time according to your audience location and seasonal changes. 

Contact our email marketing Omaha team!

At Omaha Media Group, our professionals can help create a customized email marketing strategy that fits your company's goals. Plus, we offer one of the best email marketing tools to make it easy to create and manage emails. Contact us to get started!