Summer has slipped away, and the holiday season will be here before you know it. If you want to avoid the holiday rush this season, you should get a head start on all your holiday marketing strategies. One digital marketing strategy you should have on your list is email marketing. 

This digital marketing strategy uses emails to promote products and services. A few of the benefits of email marketing are: it draws precise metrics,  it increases brand awareness and it is affordable. If you want to create a successful email marketing campaign this holiday season, check out these holiday email marketing tips from the best email marketing management company. 

The benefits of holiday email marketing

Have you noticed that during the holiday season, you get a lot more emails than usual in your inbox? The reason behind this is that you are more likely to purchase a gift or make a donation during the holidays. This marketing channel is so successful that 89% of marketers use email as the primary channel for generating leads. 

Adding an email marketing strategy to your existing marketing can help you generate more sales or donations this holiday season. The reason why email marketing is so effective is that it targets your audience directly and allows you to send out personalized emails. These emails could include information regarding specific items left in their cart or previous donations they have made. 

Holiday email marketing tips

Promote holiday sales early

From Black Friday to Giving Tuesday, there are a lot of important holiday-related sales that take place during November and December. You want to make sure your target audience knows about these sales or donation days before they happen. So be sure to begin your email marketing campaign several weeks ahead of time. We recommend creating a content calendar to help you space the emails you send out evenly.

Use email segmentation

Not all shoppers on your email list are the same. Some have been loyal customers for years, while others just found out about the brand. Instead of creating a generic email campaign, use email segmentation with your holiday emails. Our email marketing management company suggests you can separate your email list by:

• Interests

• Year-round supporters vs. seasonal supporters

• Coupon lovers

Use automated holiday email campaigns

An effective marketing tool to use includes email automation. This marketing tool helps you reach the right people at the right time. It is very important during the holiday season because you might have long-time supporters or first-time shoppers making a purchase. You want them to get the right message. Some automated holiday emails to create include:

• Welcome emails

• Abandoned cart item emails

• Thank you emails

Get in the holiday spirit

As important as emails are for your company, you should also remember to have fun. One of the email marketing mistakes to avoid is sending generic emails. Design and write content for your emails around the holidays. Getting creative will not only result in more people opening your emails, but the content will also resonate with them. You can change up the templates to fit more holiday themes, use holiday-themed subject lines or gift guides. 

Are you looking for an email marketing management company?

For all your holiday and future email marketing needs, let Omaha Media Group help! Our team of digital marketing experts can handle everything from writing the perfect email to sending out your campaigns. Contact us to get started today!