Instagram is one of the world's most popular social media platforms. As of 2019, Instagram has almost 815 million users; it is projected that by 2023 it will have almost 1.2 billion users. 

With so many people using this app, it is wise for companies to take advantage to grow their business. Instagram is a social media app where users can share photos and videos. There are many ways that your company can use this app to grow your business. 

The marketing agency Omaha experts at Omaha Media Group want to share some ways Instagram can help your business grow. 

Reach new customers

Instagram is a powerful tool for growing your company’s customers. There are several ways that Instagram can expand your reach with hashtags and location tags. Hashtags are labels used on social media posts to help make finding posts easier. 

Instagram allows users to use up to 30 hashtags on one post. Location tags add a location to a post. By adding a location to your post, users can know where you are without adding it to your caption. Plus, it can also get your post discovered in that location. 

Build a community

Many major brands love Instagram is how easy it is to build a community there. Some major brands taking this into account include RareBeauty, SoulCycle and Remax. Instagram allows users to comment on posts, tag and direct message brands directly. 

But also, brands have the capability to share their customers' engagement. Our marketing agency Omaha experts recommend you share your customers' posts, videos and stories to your page. That way, other customers can see people enjoying your services and products. 

Posts are shoppable

If you are an e-commerce, then you should be using Instagram. Forgetting this feature exists is one common social media mistake that many businesses make. This social media platform is a very visual app that allows users to see your products in action. Plus, you can help increase your product sales with its new shoppable feature called Instagram Shopping. 

By adding this feature to your business page, you make it easier for your customers to shop without ever leaving the app. This feature is beneficial for users to find new products. Businesses can tag up to five products in single images and video posts. 

Provide customer service

With everything digital nowadays, many people want to receive everything instantly. One of those things is customer service. People like to follow brands online for customer service. A report has found that 51.7 percent of consumers expect companies to respond to their negative reviews within a week. 

Instagram is one of the social media platforms that can help you provide better customer service. You can get feedback about products or services from customers in your comments. Customers can also send you direct messages if they are looking for direct answers. Instagram also has a story feature that allows users to take polls. 

Hire a marketing agency in Omaha. 

Do you need help implementing the Instagram strategies listed above? Let digital marketing experts at Omaha Media Group help you out. Our team can help you plan a strategy that is unique to your company’s goals and objectives. Contact us to get started.