People cannot buy your product or service if they do not know what it is you are selling. The common question that our marketing agency Omaha team gets is how do we get people to know about our product or service? The answer is simple and begins with a marketing funnel. 

A marketing funnel is a visual representation of a customer’s journey to buying your product or service. The first two stages are critical to getting people to know about your company and consider you when they need your product or service. Our marketing agency Omaha team is here to break down these two stages: awareness and consideration.

The awareness stage

The first stage of the marketing funnel is the awareness stage. This stage is all about getting a potential customer to encounter your product or service for the first time. The challenge of the awareness stage is getting your company in front of the right audience. 

How do you find the right audience? 

To find the right audience for your product or service, you need to research. You need to figure out where your potential customers spend most of their time online. By doing this research, you can narrow down your marketing efforts. Focusing on the right audience will result in more successful marketing while also helping you save money and time. Picking the right digital channels increases the chances of your target audience finding you and doing business. 

Awareness strategies 

• Optimizing your website for search results using search engine optimization, so your site shows up for certain search terms 

• Doing digital ads on search engines, social media, email and websites 

• Forming promotional partnerships with other brands or influencers 

The consideration stage 

The second stage is the consideration stage. This stage is the getting-to-know-your-company stage. It is where people start to explore your business and discover what makes you different from other companies. The main goal of this stage is to increase the chances a potential customer will do business with you.

During this stage, potential customers are actively looking at your reviews and exploring your website. You want to give them reasons to stay on your website or come back around when they need your product or service. Some of those potential customers will become leads. 

Consolidation strategies

• Creating ads that target people who have interacted with your product or pages they visited on your website

• Writing informative blog posts, newsletters and webinars

• Offering samples, tools and trial memberships

Hire a marketing agency Omaha team!

If you need help jump-starting or improving your marketing strategy, let Omaha Media Group handle it. Our team of experienced marketers can help plan and execute a marketing strategy that meets your goals and KPIs. Contact us to get started.