While some businesses are busy planning their Halloween content, others are getting ahead for the holiday season. Big and small businesses use October to prepare their digital marketing campaigns for the busy holiday season. 

A survey has found that half of holiday shoppers begin their shopping by Halloween. Since so many people are starting their holiday shopping early, companies should make sure their digital marketing is on the top of its game. It is important to remember that other companies will be trying to do the same. 

To stand out from the crowd, you want to create digital marketing campaigns that stand out from the crowd. These digital marketing campaigns delight customers. They should evoke emotion and promote connecting with people. Our marketing agency Omaha team wants to share some holiday marketing tips to try this year.

Holiday marketing campaigns tips

Setting goals

The first step you should take when creating a holiday marketing campaign is setting goals. The goals you pick will help you figure out where you should focus your digital marketing campaigns. Some common goals that companies might make during the holiday season are to increase website traffic, sales or donations. 

Themes 

The reason why the end of the year tends to be one of the busiest seasons is that there are a lot of holidays that take place at once. It can be overwhelming to pick which holidays you should participate in. Planning ahead can help you pick out which ones best fit your company's goals. 

Some holidays that companies can participate in are:

• Thanksgiving

• Black Friday

• Small Business Saturday

• Giving Tuesday

• Hanukkah

• Christmas 

• New Years 

Content 

Once you have decided which holidays you will participate in, it is time to start planning the content. You want to write content that revolves around the themes you want to focus on. Your content should make an emotional connection with your audience. For example, if you want to get people to buy holiday gifts on your website, then write gift guides or email campaigns showcasing your new products. 

Images

There is a reason why people say images are worth a thousand words. During the holiday season, you should switch your digital marketing images to reflect the holiday season. Also, you can have your graphics team create holiday-related graphics. During this time, it is also a good time to switch your social media profile and header images to more holiday-related content. 

Holiday promotions

If one of your goals is to get more people to sign-up to your email list or purchase your products and services, then create a holiday promotion. Doing a holiday promotion, such as a discount or free shipping, can increase the likelihood of a conversion. Some holiday promotion ideas include:

• Early bird offer

• Offer a gift card bonus 

• Offer free shipping 

• Do a contest or giveaway

Hire a marketing agency Omaha team to help you with your holiday marketing campaigns!

At Omaha Media Group, we have a team of digital marketers who can help plan and bring to life all your digital marketing strategies. They can help with social media marketing, email marketing and digital advertising. Contact us today to learn about digital marketing services!