Instagram continues to be one of the most used social media platforms. It has more than two billion active monthly users. This social media platform is continuously adding features to improve the user experience. 

Reels and social media verification are some of the recent features they released. If you still need to start using Reels, what are you waiting for? Our Omaha social media marketing team wants to share some Instagram Reels ideas to get the ball rolling.

What are Instagram Reels?

Before we dive into content ideas, you need to first understand what Instagram Reels are. This feature is full-screen vertical videos. They can be as long as 90 seconds if you record them in the app or 15 minus long if you upload a pre-shot video. Then, you edit and add the audio of your choice. Once uploaded, Instagram can push those videos out on the Reels feed and have it encounter new users. 

Adding Reels to your existing business strategy is beneficial. Some of the top benefits that businesses can experience include:

• Increased engagement

• Builds trust with consumers

• Creates storytelling opportunities

• Demonstrates brand character 

• Improves brand awareness

Instagram Reels content ideas

Jump on trends

Just like TikTok, Instagram also has trends that brands can keep up with. However, do not jump on a trend just because it is trendy. You want to make sure it aligns with your business. The best way to find trends is by scrolling through Instagram’s Reels tab.

Share tips and tricks

You also want to create evergreen content. This kind of content is about one topic that is always in demand. Evergreen content will transcend trends and help with searches. That is where making reels about tips and tricks can come in handy. For example, if you are a skincare company, you can create reels about tips for fighting dry or oily skin.

Show behind-the-scenes

One of the digital trends for 2023 is staying authentic. People want to see the faces and stories of the people working behind the companies. One way to do this is by sharing behind-the-scenes action. Share Reels of your company’s office, mini interviews or how products are made. It can help build trust with your current and future customers.

Answer FAQs

Another way to provide value to your followers is by answering their questions. Answer some of the common questions you get in direct messages or comments. You create a 15 to 30-second  Reel answering each question. Then you create an Instagram story highlight to pin them to your profile. 

Showcase your products or services

You want to showcase your products and services to entice people to buy them. That is why an Omaha social media marketing team suggests you create Reels of you showcasing your products or teasing the launch of a new product. It will help people picture themselves using your product. 

Reshare Reels 

Do you get tagged in people’s Reels? Reshare them! People want to see other people using your products or services. It is a great way to increase trust with your followers. However, be sure to ask those who tagged you first if you can reshare the video onto your feed.

Start creating engaging Reels with an Omaha social media marketing company!

At Omaha Media Group, we have a team of professionals who can help create and manage your company’s social media content. Contact us today to learn more.