Studies show that 55% of consumers learn about a brand through social media. You want to make sure your company’s social media is refreshing and staying relevant. One way to do this is by creating engaging and relevant content. It will help keep your existing followers engaged and draw in new ones. 

As the summer months approach, it's time for businesses to spice up their social media game. You can do this yourself or by hiring an Omaha social media marketing team. Here are some fun and effective social media marketing ideas that will surely make a splash.

Summer social media ideas for businesses 

Share your company's summer adventures

One of the digital trends for 2023 is authenticity. Consumers no longer want to interact with brands that lack personality. They want to see the people working behind the brand. A creative way to do this is by showcasing your team's fun summer outings, whether it's a company picnic, team-building activities or volunteer work. 

Host a summer-themed social media contest

The summer can be a slow time for businesses because people are outside enjoying nature or traveling. If you see a lack of engagement during this time, a social media contest can help. Encourage your followers to participate in a photo contest or share their favorite summer memories. Pick a winner to feature on your page and offer a prize, such as a gift card or discount code. 

Highlight summer products or services

Relevancy is very important when it comes to social media. Instead of focusing on your normal everyday products, promote your seasonal ones. Take this opportunity to showcase your summer specials or seasonal products, such as summer apparel, outdoor equipment or vacation packages. 

Collaborate with complementary brands

If you want to expand your reach to a new set of customers, why not work with those in your community? Partner up with other businesses that offer products or services that complement your brand. This could be anything from a summer-themed event to a joint giveaway. Partnering up can help bring your brand in front of new potential customers.

Show your support for summer holidays

One of the best things about summer is all the holidays that occur throughout the warm months. Tailoring your content around these holidays can drive social media engagement, reach more prospective customers and help with SEO purposes, too. Here is a list of holidays you can highlight or incorporate into your social media marketing:

• Memorial Day

• First Day of Summer

• Father’s Day

• Fourth of July 

• Juneteenth 

• Back-to-school

Hire an Omaha social media marketing company!

If you’re looking for help creating social media content for your business, or just need an extra pair of hands to manage the account, hire Omaha Media Group! We have marketers who can help with everything from the creation of content to the management of social media accounts. Hire us to start growing your digital presence.