Instagram has roughly one billion active users. It constantly adds new features to keep users engaged with their app and also helps businesses grow. The recent feature that many users are using is Reels. 

Although it is fairly new, Reels has become Instagram’s fastest-growing feature worldwide. If you are looking for a new and fast way to engage with your followers, our social media management and digital marketing experts suggest adding it to your current social media marketing strategy.

To help you better understand Reels, our team has created this helpful guide about what Reels are and the benefits of Instagram Reels for business. 

What are Instagram Reels?

Instagram Reels are creative videos that include audio and can be as long as 60 seconds. This video feature allows users to edit their video clips and music within the app. It contains different features that allow you to add filters, captions and interactive backgrounds. You can view other Instagram users’ Reels through the Reels tab located at the bottom of the app. 

Instagram Reels vs. TikTok

When Instagram Reels were first introduced, there was a lot of talk about how it was a replica of TikTok. Both social media platforms allow users to make short videos and add trendy sounds. However, each social media platform is a little different when it comes to its users.

TikTok has more Gen Z users than Instagram, which has an older audience. TikTok users prefer content that is original and funny, whereas Instagram Reel users want more imagery and styled content. Which type of content you should use for your business depends on where your target audience spends most of its time. 

The benefits of Instagram Reels for business

Although it may seem TikTok comes out as superior to Instagram Reels, it still offers lots of benefits for its users, especially businesses. Our social media management and digital marketing team have rounded up a few of the benefits of Instagram for businesses.

Increases engagement

If you are looking for a way to improve your engagement, Reels might be the tool for you. Reels are a short and easy-to-digest form of content that people like to interact with. According to a study, Reels get 22 percent more engagement than traditional videos posted on Instagram feeds. 

Expands your reach

When posting on social media, you want to reach your existing followers but also potential new followers. Reels allows you to reach more people because Instagram pushes these videos through the Explore page, users’ feeds and sound tabs. So while people are scrolling through Instagram, they are more than likely to see your content. 

How to use Instagram Reels

Step one

The first step is to determine what kind of Reel you want to create. Do you want to share a recipe or share some tips? The best way to start is by looking at the Reels on your feed and getting inspiration from them. You will get an idea of what kind of videos people are interested in and see which sounds are trending - that can help you reach even more people. 

Step two

The next step is to start recording your Instagram Reels. You can make a Reel by shooting it directly from the camera or upload any video footage you might have on your phone. Whether you have recorded the footage directly or uploaded it, users have the option to trim or add effects to the clips. 

Step three

The third step is all about editing the video. You get to preview your video and decide if you want to add any effects or text to the video. Users can add text, stickers, draw, filters or AR effects to enhance the video. During this step, you also get the chance to change your video’s audio. 

Step four

The last step is to share your Reel. After editing, you can hit the button next and come to the sharing options. Instagram provides the option to share your Reel on your feed or not. Experts recommend sharing your Reels on your feed to get more reach. If you want to reach even more people, you can also share on Facebook. 

Are you looking for a social media management and digital marketing agency?

It is time to hire Omaha Media Group. We have a team of social media experts who can help your company with all things social media, like creating engaging content and managing accounts. Contact to learn more about social media management services.