A recent advancement in technology that has changed the digital landscape is artificial intelligence (AI). It has revolutionized the way that businesses approach SEO and social media marketing. 

Using AI in technology has helped businesses analyze data, automate tasks and enhance personalization. AI is reshaping social media campaigns and delivering exceptional results. 

That is why our AI-powered social media marketing team is here to share how AI-powered social media marketing works and explore the key ways it is transforming the industry. 

What is artificial intelligence (AI)?

Before we dive into how AI is used in social media, it is important to understand what AI is. AI, which is short for artificial intelligence, is technology that allows computers to perform different functions like the ability to see, understand and translate spoken and written language, analyze data and even write content. 

AI in social media

When it comes to social media, AI is used for a wide range of tasks. It can help automate tasks, increase engagement and help you stand out on other social media platforms, all while saving your marketing team time. 

Ways AI powers social media marketing 

Provides enhanced customer insights

A common mistake that businesses make is just posting and not looking at their social media data. You want to be able to analyze and make informed decisions about how you can improve your social media strategies to better cater to your audiences. 

AI can lend a helping hand in this aspect. It can analyze a vast amount of data from social media platforms that help businesses get insights into their audience’s behaviors, preferences and sentiments. Knowing this information can improve your strategies and create more effective targeting and personalized content. 

Uses chatbots for customer support

Social media is a place where customers want to go and connect with their favorite brands. They will reach out to share both positive and negative experiences with a business. 52% of those customers who do share on social media about their experience with a brand expect the brand to respond.

A way that brands are responding and providing customer support is through AI. There are chatbots available that assist customers by answering frequently asked questions, enhancing customer satisfaction and more. 

Automates social media posts

When it comes to posting on social media, it can take a lot of time to actually share those posts. If your team is still manually posting on social media, you are losing valuable time. Instead, use AI tools that help you not only automatically schedule posts but also figure out when your target audience is the most active. This ensures that your content reaches the right people at the right time.

Helps your ad campaign optimization

The key to a successful social media campaign is balancing out the amount of organic and paid social media posts. Running paid social media campaigns once in a while will ensure that your target audience can see your posts.

If you want to get the best results for your social media campaigns, then you need to be adjusting your ads all the time to get the best results. That is where AI can assist. With its algorithms, it can monitor the performance of your social media ad campaigns in real time. They can adjust targeting, bidding and ad creative to maximize ROI and reduce wasted ad spend.

Provides a competitive analysis

Aside from paying attention to your own social media, you should also be prepared. AI tools can provide insights into your competitors' social media strategies, helping you identify opportunities and areas where you can gain a competitive edge.

Hire an AI-powered social media marketing team!

By harnessing the power of AI, businesses can stay ahead in the competitive world of social media marketing, connect with their audience on a deeper level and drive significant ROI. Let our experts help you harness the power with our AI powered social media services! Contact us today.