If you are looking for an effective way to advertise your business, then consider PPC advertising. These kinds of ads have a 200% ROI. To get the best results on your PPC campaigns, you should avoid making small mistakes. 

There are a lot of common mistakes made on campaigns that can impact the overall performance of your campaigns and lose you money. Whether you decide to run PPC campaigns on your own or with a PPC search engine management company, here are some mistakes you should avoid.

PPC and its benefits

Before we dive into what mistakes to avoid, it is good to review PPC in general. PPC is short for pay-per-click. This kind of advertising is usually done on search engines like Google and Bing. How it works is that the advertiser pays a fee for every click the ad receives. 

These ads are displayed on top of the results page, even above the organic results. Some of the top reasons why companies use PPC are to drive traffic, sales or inquiries from their target audience. The reason why these kinds of ads are successful is that they are placed in front of where people are searching for them. 

PPC mistakes to avoid

Starting a campaign without targets

Like any marketing campaign, you need to define your goal with PPC ads. What is the purpose of running your PPC campaigns? Not having a goal for your campaigns can make it harder to manage them. Your PPC should support your wider marketing goals. Ask yourself these three questions when writing your campaign goals:

• What are your business goals?

• What are your marketing goals? 

• How can your PPC ads help contribute to these goals?

Not knowing your target audience

Knowing your target audience is critical in any marketing campaign, especially PPC. Targeting the wrong audience could cause you to lose money. Before you start your campaign, do a customer persona. Figure out who your target audience is and where they are in the buyer’s journey. 

Budgeting incorrectly

An important factor in any PPC campaign is the budget. You want to make sure you are using your budget effectively. Avoid overspending on campaigns that are not performing well. You can cut those funds and use that money on campaigns that are doing much better. 

Choosing the wrong keywords

Another common mistake that we see companies make is choosing the wrong keywords. They either choose keywords that are too broad and have a lot of competition. Or they choose keywords that are too niche and limit the number of people they are able to reach. The best thing is to perform keyword research. 

Hire one of the PPC search engine management companies!

At Omaha Media Group, our PPC experts are able to provide your company with a number of options and specialty-crafted messages that grab the attention of searchers and make sure that all data is accurate. Contact us today to get started!