As a business owner, you want to make sure you advertise your business as best as possible. That means you are looking for advertising opportunities that will give you the most return on your investment. One of those options is pay-per-click (PPC) advertising.

A report shows that PPC ads have a 200 percent ROI. If this kind of digital advertising sounds like a good option for your business, check out this helpful guide our PPC management Omaha team has written for business owners like you.

What is pay-per-click (PPC) advertising?

Pay-per-click (PPC) advertising is a type of ad that is done through a digital channel where you have to pay a certain amount every time someone clicks on the ad. Some of the most common places where PPC ads run are social media platforms and search engines. One of the most popular places for PPC advertising is Google. How it works is that you are essentially advertising on the search result pages and hoping people will click on your ad.

PPC vs. SEO

One misconception that people have is believing that pay-per-click (PPC) advertising and search engine optimization (SEO) is the same thing. However, these two types of digital marketing strategies have different goals. The goal of PPC advertising is to use paid ads to drive traffic to your website. On the other hand, the goal of SEO is to organically drive traffic to your website.

Another difference between the two digital marketing strategies is how fast you get results. Search engine optimization (SEO) is a slow process that builds your website’s ranking on search engines over time. Pay-per-click (PPC) advertising generates traffic to your site almost immediately but is only short-lived. It only lasts for as long as you run the PPC ads. 

The benefits of using pay-per-click advertising

If you are looking to improve your business’s advertising, then pay-per-click advertising is an option. It can be something additional you add to your existing digital marketing strategies. Many companies also choose to try PPC ads to get measurable results, easy entry, and use it in combination with other marketing channels. 

Aside from getting you instant website traffic, pay-per-click advertising gets you measurable results. You can measure the results of your PPC ads through software like Google Ads. Being able to see the results of your ads can help you make improvements on how to get the best results. 

Another benefit of using PPC advertising is the easy entry. Unlike other digital channels, like email or social media, you need to have an audience already. However, with PPC, the field is even for everyone, despite how long they have been in business. 

How to use pay-per-click advertising

The first step to figuring out how to do pay-per-click advertising is choosing whether you are going to do it yourself or hire a PPC management Omaha agency, like Omaha Media Group. If you choose to do it yourself, then you should be doing some major research on the matter.

Or you can save yourself some time and hire a PPC management Omaha firm to do it for you. These professionals can handle everything from setting up your Google Ad account to managing all PPC campaigns. 

Hire a PPC management Omaha company!

If you need assistance with all your future company’s PPC ads, let our digital marketing experts handle it for you! Our team has the experience to ensure you get the results you are looking for from all your campaigns. Contact us to get started today.