PPC is hard. It truly is a difficult task to manage for those in the business realm. There are countless hours of research, creating specific landing pages, constant updates, bids and so many other smaller aspects such as reporting that companies are not aware of. 

At some point, a business owner, marketing manager, CMO, Directors or management might find themselves asking, “Should we outsource this?” 

It depends on the situation, but for companies needing to expand and outsource their smaller tasks to continue to grow, a helping hand is never a bad option. 

This is because an agency can provide management and PPC made easy for your marketing team, management, and even yourself! 

Here is how Omaha Media Group can help you make this process easier on the entire team while having an agency on your side. 

Research

The very first step within the entire process of the PPC advertising campaign is to ensure the right research has been done. If a company handles commercial cabinets, flooring, and countertops for contractors but keeps getting leads for homeowners, the advertisement is a bit off. 

The keywords are the first place that needs to be evaluated. Keyword research is an extensive process that takes hours from the competitor analysis, calculating the best CPC, finding the right volume, negative keywords, and so many other elements. 

As a business owner or management, do you have that extra time on your hands? It can cost a company $95,000 annually to execute their own marketing efforts like SEO, and with PPC management, you are paying per click as well. 

Not only does it involve extensive keyword research, what about the ongoing management?

Management

PPC advertising is an advertisement strategy that needs to be continuously watched and monitored. The management is a critical component of this entire advertising campaign. If the CPC changes or new competition comes into place, it needs to be monitored to ensure that all goals are still met while providing the most cost-effective solutions. 

Reporting

Once an advertising campaign is over, it is important to dive into the analytics to see what worked and what didn’t work. A company can spent thousands of dollars to only find itself constantly working to show a PPC advertising campaign worth the investment. 

Reporting is one of the biggest aspects that agencies will show and create. This is because the agency needs to ensure that the advertisement that ran does provide the best ROI for its cost. 

Enhance flexibility and productivity

Owning, managing, and working with clients and customers is the primary aim in a business to increase sales to continue to grow, and if management is working on PPC ads, it can take valuable time that you could be using to sell your products or services. 

When you hire an agency that specializes in PPC made easy for their clients, they can manage the entire process from beginning to end. Don’t log off for the day to only remember you forgot to check your PPC ad. This will get you sucked right back into work. 

Hire us! 

Our experts make PPC easy! You will find yourself saying, “Who knew PPC made easy was such a great investment.”  Omaha Media Group is a leading creative management firm in the Midwest! We provide PPC management along with social media marketing, SEO, website design, and development. For more information and a consultation with our team, contact us today!