Organic searches account for 53.3% of all website traffic, so you want your small business’s website to rank high on search engine page results to get those clicks. A budget-friendly and effective way to rank high on search results is by using SEO. 

Companies, big and small, use this digital marketing strategy to drive leads and brand awareness. 49% of marketers report that organic search has the best ROI of any marketing channel. Our SEO agency Omaha experts want to share the importance of SEO for small businesses. 

What is SEO?

SEO is short for search engine optimization. It is the digital marketing strategy for improving a website’s visibility on search engines. The overall goal of SEO is to increase organic traffic. An effective SEO strategy consists of on-site and off-site SEO strategies that incorporate various tactics like keyword research and technical optimization. 

Who can do SEO for your business?

When it comes to doing SEO, you can hire an SEO specialist to join your team, or you can outsource your SEO to an agency. If you are a small business, you may not have a large enough budget to hire an expert to join your team. 

That is where an SEO agency Omaha expert can lend you a helping hand. These companies handle your on-page, off-page and technical optimizations while you focus on other aspects of your business. It can also be more budget-friendly to outsource rather than hire a brand-new team member.

The significance of SEO for small businesses

Improve online visibility

A goal that many small business owners have is to improve online visibility. Luckily, implementing an SEO strategy can help improve that online visibility. An SEO strategy requires optimizing your website and content with keywords your target audience is actively looking for. If you create quality content and use the right keywords, search engines may increase your website’s ranking, helping expose your online visibility.

Increase website traffic 

Aside from gaining traffic from newsletters and social media posts you share, you also want your small business to gain traffic from search engines. When people are searching on Google or Bing, they are more likely to click on organic search results than paid ones. SEO can boost your website’s ranking to show up where people are clicking without having to spend tons of money.

Attract potential customers 

People looking for a solution to their problems are more than likely searching on search engines like Google. 85% of consumers conduct online research before making a purchase online. SEO can ensure your website is showing up during these searches so your brand comes to mind. 

A budget-friendly way to market

If you are looking for a budget-friendly way to market your business, then you need to start using SEO. This digital marketing practice can gradually increase your website’s ranking and allow you to generate more qualified leads over time. The good thing about this is that you do not need a major budget. All you need to do is find someone who knows how to conduct and manage your SEO strategies.

Start generating leads with an SEO agency Omaha expert!

At Omaha Media Group, our SEO experts can help optimize your website with an SEO strategy that will help you gain website traffic, leads and increase brand awareness. Reach out to us today to learn about our SEO services.