There are a plethora of benefits as to why small businesses to large franchises outsource their digital marketing efforts from getting expert opinions and work to simply not having to worry about it anymore, but the thing is, even when you hire a digital agency Omaha, they still need you! 

While many of our clients simply trust us to continue to produce and implement the best digital marketing strategies out there for them, an approval or critique here and there would be valuable for everyone. 

This is because, more often than not, this is what causes unknown frustration between clients and their agency. If you didn’t love the post or want to change something, communication needs to happen! 

Don’t let it sit, fester and when it finally comes to fruition, it was a simple fix that could have been resolved quite some time ago. 

It happens, but it is always important to avoid this all together. These are three simple, yet effective ways that companies can help their digital marketer and agency. 

Ways we become successful together

More is better 

Our Digital Marketing Strategists are detailed-oriented and some of the most creative folks out there! While our experts are more than happy and capable to write, publish and optimize all content for SEO and social media for your business without any final say or critiques, it only helps to make the strategies stronger! 

As a leading digital agency Omaha, we explain that more information is better. Our experts want to know your company’s history, what has made you successful, what road bumps you’ve had, what your business goals are and even what you eat for lunch. (That is personal research, but we need new places!) 

Marketing to the right audience for a company requires a personal touch. Our marketing agency Omaha wants to be an extension of your company. It is in our motto, but in order to do so, we need all the information we can get.

Whether it is a weekly, bi-weekly or even quarterly email or phone call, it is always better to chat about upcoming events, goals and even strategies on changing the current plan a bit! 

Convey your goals

Goals and digital marketing strategies go hand-in-hand. It is the peanut butter and jelly sandwich metaphor in our industry, but oftentimes potential clients come into our office knowing they need digital marketing, but not really knowing why.

What is the overall “why” behind your visit to our office? Whether it is a rebranding strategy, getting started, searching to increase website traffic by 10 percent or even increase leads and sales digitally, it all needs to be explained and mapped out! 

As a company, you need to convey your purpose. A strategy can never really run and produce the return of investment that a company is searching for without setting and establishing realistic and maintainable goals that can be measured and analyzed. 

Our Omaha marketing agency has a plethora of goals we track, but if it isn’t the goal your company is searching for, none of it will really set in. While we can tell you some goals we think your company should consider having, ultimately, it is your goals that matter to us. We can’t strive to reach them unless we know what they are.

Here are five ways to set, measure and analyze success with a digital marketing strategy to get started. 

Feedback

Bill Gates says, “We all need people who will give us feedback. That’s how we improve.”

We thrive on growth and reaching goals. In order for us to do the best job for your business, we need feedback. Good feedback is specific, helpful, and constructive.

As mentioned above, more information is better for us. The more we know and understand of your company accompanied by the feedback we receive, customizes your strategy.

Ways to give good and effective feedback:

1. Be timely

2. Be detailed

3. Provide new ideas

4. Identify likes and dislikes

5. Ask questions

Having a good, open line of communication with your digital marketer can aid with a successful plan to grow your brand awareness and customer engagement. The more we know, the better we can do!