Aside from having a fast-loading website, you also need a website that is credible. 48% of Internet users say the number one way they determine the credibility of a business is by web design. 

If your website looks unprofessional, that could affect the way people see your business. This will decrease your conversion rates and lose potential customers.

The good news is that there are some simple web design practices that you can follow to make your website look better and help increase your conversion rate. Our Omaha web design team has rounded up some of the top website design tips. 

Website design tips for increasing conversions

Use easy navigation

Have you ever gone on a website and gotten frustrated about not being able to find the information you are looking for? If you have, you most likely clicked off and never trusted that site again. The same goes for your customers. 

If your website is not easy to use or navigate, the odds are they will not trust your site. When designing your site, be sure to use easy navigation and simple designs. Websites with easy navigation make it easier for Internet users to find the information they are looking for. A good rule of thumb is to have a clear menu structure. 

Use sleek and professional visuals

Aside from how your website functions, you also want it to look professional. People look at the design of a website to determine if they can trust the business or not when making a purchase. If your website site has inconsistencies in design and uses low-quality images, then that could cause people to go elsewhere. 

There are several ways you can make your website look more professional according to our Omaha web design company, like using professional branding and photographs. Make sure your fonts and colors are professional and match the tone of your business. Then use these elements throughout your website’s design. 

Show you are an expert

If you want to increase your website conversions, then you also want to show you are an expert. Not only will it boost your SEO, but it will also help people trust you more. Some ways that you can display you are an expert in your industry are through sharing reviews and informative content. 

People trust other people, which is why you should consider displaying your reviews and testimonials on your website. Whenever someone new clicks on your site, they can see those who already trust your products/services. Another way is by writing informative content, that way, search engines can see you are an industry leader and recommend your website to customers. 

Add calls to action

Writing engaging content is not enough. You want to tell your customers what action they should take next. Be sure to add a call to action on your website. A call to action is a link or button that tells people what action they should take next. For example, it could be signing up for your newsletter or buying your products.

Increase your website conversions by hiring an Omaha web design company!

Whether you are looking to improve your existing website or redesign your site completely, our team can assist you. At Omaha Media Group, we provide high-end web design, web development and consulting services to our clients. Reach out today to learn more about our web design services.