Just as you rethink your wardrobe towards the end of the summer, the same goes for your company’s website. You want to ensure that it is still helping you reach your goals and conversions in the latter half of the year. The end of the year tends to be a busier time for businesses because it is all about the holiday season. 

There are major Black Friday and Christmas sales to prepare for, just to name a few. To help prepare your business for the fall term, our Omaha web design team has created this helpful guide to revitalize your business’s online presence for a fruitful fall.

Preparing your website for the fall

Update your visuals

To capture the end-of-summer vibe on your website, begin by updating the visuals. It is a good time to update old images and only use ones that are relevant to the business. Remove any images of products that you no longer offer after the summer season. Add new seasonal products or create teases about upcoming new products. If you upload images of employees, then consider removing them. 

Optimize for mobile devices

As an increasing number of people access the Internet through their mobile devices, it is vital to ensure that your website is optimized for mobile use. It is important to conduct a comprehensive check on different mobile devices to ensure that all website elements are displayed correctly, providing a seamless browsing experience for users. A mobile-friendly website not only enhances user satisfaction but also has a positive impact on search engine rankings.

Showcase summer successes

Why not showcase your summer accomplishments and triumphs to your followers? Consider creating a separate section or page on your platform that showcases any noteworthy undertakings, such as special projects, collaborations or community initiatives. It is a great way to recognize the support of your customers, employees and partners, as well as celebrate the milestones you have achieved.

Review and refresh content

Perform a thorough review of your content to guarantee that it is current and pertinent. Make any necessary updates to product descriptions, service offerings and contact details. Additionally, you may want to consider crafting blog posts towards the end of summer that offer valuable insights, helpful tips or thoughtful reflections relating to your particular industry or niche.

Integrate social media highlights

Maximize the potential of social media by seamlessly incorporating your summer highlights into your website. Highlight your most captivating social media posts, customer feedback or event snapshots. Motivate website visitors to keep track of your latest news and deals by following your social media accounts.

Plan for the fall

As the summer season draws to a close, it's time to start preparing for fall. One way to do this is by creating a landing page or teaser to promote upcoming fall events, promotions or product launches. This will help build excitement among your audience and encourage them to sign up for newsletters or email updates.

Hire one of the best Omaha web design companies in your industry!

You can revamp your website by hiring our web designers. At Omaha Media Group, we take web development very seriously. Not only do we take the time to get to know you, but we also study your company and industry, enabling us to utilize the right approach. Reach out to us today to learn more.