When it comes to creating a successful marketing campaign, most companies follow a marketing funnel. This is a visual representation of a customer’s journey to buying your product or service. The stages of a marketing funnel are awareness, consideration, conversion, loyalty and advocacy. 

If you want to increase your brand loyalty, then developing a loyalty app is a great idea. There’s a lot of good that can be done by loyalty apps for small businesses. Our mobile application developers are here to break down what a loyalty app is, the benefits one can offer and some examples of loyalty apps dominating the industry.

What is a loyalty app?

A loyalty app, also known as a loyalty program app, allows customers to interact with loyalty programs through their smartphones. These apps come in all shapes and sizes. What makes them so popular is that they give customers ease of access and many popular features. 

Here are some of the most popular features you can get in a loyalty app:

• Rewards and points

• Scan and get rewards

• Achievements and rewards

• Punchcard

• Miles 

• Referrals

• Points and payment

• Levels and engagement 

Examples of loyalty apps

• Starbucks Rewards app - allows users to order ahead, track points and find the nearest store

• Nike app - gives early access to new products, member events and birthday rewards

• McDonald's app - allows users to order head, track points, get weekly specials and find the nearest location

The benefits of building loyalty apps for small businesses

Increased customer retention

If your company's goal is to retain customers, then a loyalty app can help. It allows your customers to gain points for each purchase they make. Instead of those customers only being one-time customers, they now have a higher chance of becoming regular customers.

New customers

Aside from just helping you retain existing customers, this program can also help you gain new customers. By advertising your loyalty app, more people will be enticed to buy your products or services. Giving the incentive to sign up will help build your potential customer base so you can grow your email list. 

Increased engagement

One of the handiest things about mobile apps is that they collect your customers' shopping habits. This can help you make more informed decisions when it comes to marketing to both new and frequent customers. Mobile apps can collect information about what products were bought, how often people buy them and if they prefer to shop online or in-store. 

How to develop a loyalty app for your business

You can get a custom loyalty app from mobile application developers like the ones at Omaha Media Group. These kinds of professionals build all kinds of mobile apps for businesses. They will sit down with you and go over the overall strategy of building a mobile app for your business. 

Once a strategy and design have been approved, those professionals will get to work building the app. All you have to worry about is how you are going to market your app. Before the app is released, they will make sure it is functioning properly and safely.

Are you looking for mobile application developers?

Choose Omaha Media Group! Our team has helped our clients build a wide array of mobile applications customized to each of their needs. Contact us to start developing your dream mobile app!