Aside from social media and email, another place to reach your customers is on their phones. Building a mobile app for your business is an excellent way to reach customers through their phones. On average, a person spends 3 hours and 15 minutes on their phone daily. 

During the time they spend on their phone, customers could be interacting with your company's app or at least seeing your company's logo and reminding themselves of your brand. Before you go looking for an affordable app development company, check out the benefits of developing a mobile app for your business. 

The benefits of mobile apps for businesses

Increased customer engagement

The great thing about a mobile app is that it serves as a direct communication channel between you and your customers. You can set your mobile app to send notifications directly to your customers, which can increase your customer engagement. These notifications include products, promotions or tailored content. The more you can capture your customers' attention, the more likely you are to foster engagement levels.

Improves brand loyalty 

Mobile apps are also used to build brand loyalty. You can build stronger customer relationships through a mobile app that will increase brand loyalty. Mobile apps can assist by sending personalized information, offering loyalty programs and providing exclusive in-app-only offers. By providing these features, the likelihood of customers doing business with you again increases and builds brand loyalty. Hiring an affordable app development company can help you gain brand loyalty.

Enhanced customer experience

Whether in-store or online, you want your customers to have the best customer experience. A mobile app can help enhance your customers’ experience by providing fast-loading and personalized features. Some features that will improve customer experience are easy mobile payments, in-app customer support or order tracking.

Expanded market reach

Mobile apps not only help you reach your existing customers but also brand new ones. For some people, downloading a mobile app is much easier. A report found that 85% of mobile users prefer apps over mobile sites. On top of that, your mobile app can show up for people who are searching on the Google Play Store or Apple’s App Store for an app relevant to your product or service. 

Stay ahead of the competition

If you want to stay ahead of your competition, then developing a mobile app might be the way to go. As stated above, most consumers look at a mobile app rather than a mobile site. You can differentiate yourself from the competition by developing a mobile app for your business. Mobile apps give your business a path to stay relevant and easily adapt to the ever-changing needs of consumers. 

Build your company an app with our affordable app development services!

Mobile apps have emerged as a game changer for companies. At Omaha Media Group, our app development team has helped our clients build a wide array of mobile apps, customized to each of their needs. Reach out today to learn more about our mobile app development services!