Nonprofit organizations are powered by their generous donors. These organizations are able to provide their services to their community free of charge with a steady stream of donations. 

Obtaining and maintaining donors is a vital goal for nonprofits. Nonprofit organizations have been able to reach this goal through the power of digital marketing.

One digital marketing strategy nonprofits are using is email marketing. This kind of marketing uses emails as a way to promote products or services. In the case of nonprofits, they may use email marketing to raise awareness and gather donations. 

If you want to improve the email marketing for your nonprofit or try it for the first time, check out this helpful guide and then contact an email marketing management company.

Why do nonprofits need email marketing?

A nonprofit is an organization that operates for a social benefit and does not aim to generate a profit. Nonprofits have limited budgets, and sometimes their marketing departments do not get much to work with. 

Luckily, email marketing has a good return on investment. A study found that the median email marketing ROI is 122%. Adding email marketing to your existing digital marketing strategy can get you more leads without going over spending.

Email marketing tips for nonprofits 

Share your story

One of the unique things that nonprofits have is a story. It is something that nonprofits should be highlighting in their emails. Storytelling is a powerful marketing tool that can help build an emotional connection with your audience. Share with your organization’s stories with your subscribers and help them understand why your nonprofit does what it does. 

A good idea for an email marketing campaign is to share the stories of your beneficiaries. These are people who your organization has helped throughout the years. Sharing their stories can help donors build an emotional connection and put a face to where their donations are going. 

Share upcoming events

Whether it is a fundraiser or the relocation of your nonprofit, you should be promoting your events through email. Sending out an email about events makes signing up easier and it helps to get the word out to more people.

Although social media is a powerful tool to reach people, your announcement about an event could get lost in your audience’s busy social feeds. Emails can send your event information directly to your audience. Another major benefit is that you can keep track of who is attending your event and make payment options easy.

Provide valuable information

Have you ever thought about why you sign up for newsletters? If you are like most people, you probably signed up because you got something out of value out of it. As a nonprofit, you can give your subscribers value by creating an email newsletter. 

Depending on your industry, you can share valuable information with your followers. These articles can be from your own blog or from other sites. For example, if you are a back-to-school organization, you can share kid leadership-related information. 

Kick off your nonprofit's next email campaign with our email marketing management company!

Not only can our team of digital marketers write open-worthy emails, they can also manage your campaigns. Our email marketing management service can give your marketing team one less thing to worry about. Reach out to us to learn more about it.