Yes, email marketing is still relevant in 2023. The ROI of email marketing is significantly higher than other channels. The average expected ROI is $40 for every $1 you spend on email marketing. 

If you are looking to start email marketing for your company, or improve your existing strategy, start by finding the ideal time to post. Our email marketing management company in Omaha has created this website to assist you in finding the best time to send out your company’s email campaigns. 

Why do times and days matter when sending out emails?

You and your marketing team spend lots of time crafting the ideal newsletter and email marketing list. The last thing you want to do is send an email to your target audience when they are most busy. Sending your emails at the wrong time can increase the likelihood of your emails never being opened and getting deleted. 

You want to make sure they receive your emails and open them as soon as possible. A report found that an email’s open rate drops to about 1% after 24 hours of sitting in an inbox. In other words, if your email subscriber does not open your email on the first day, it will never get opened. 

The best times to send out emails

The time of the day you send out emails counts. The best times to send out emails, ranked with the best first, are 10 a.m., 9 a.m., 8 a.m., 1 p.m. and 3 p.m. Why are these times the best? These times are when people are most active on their phones. 

Most people begin the day by looking at their phones, which is why 8 to 10 a.m. is a very active timeframe. People typically also check their emails after lunch. Around 3 p.m., most people mentally check out of work and start scrolling through their emails. 

The worst times to send out emails

If you are looking for times to avoid sending emails, anything from 7 p.m. to 2 a.m. has a much smaller chance of being opened. The best email marketing management company in Omaha believes that engagement during this time might be low because people are busy doing other things, such as sleeping and spending time with their family and friends, around this time rather than checking their phones. 

The best days to send out emails

You should not only take into account the time you send out emails. You should also look at the day of the week. Some days are better for sending out emails than others. The best days to send out emails are Tuesdays and Thursdays. These two days are reported to have the highest email open rates. 

The best times to send out B2B emails

B2B companies sell products or services to other companies. If you want to target them, you should consider sending out emails between 9 a.m. and 12 p.m. To target them more specifically, you should consider the job function and seniority. 

The best times to send out B2C emails

B2C companies sell products or services to consumers. Marketers report getting the most engagement from emails at 9 a.m. and 12 p.m. To find out which of these times is best for you, look at your analytics. Then compare to make an informed decision about when you might see higher open rates.

Start or improve your email with the best email marketing management company in Omaha!

At Omaha Media Group, our digital marketers can build an email strategy that will drive traffic to your website, build brand awareness and generate sales. Contact us today to get started.