The holiday season is a busy time for both customers and businesses. Customers are doing holiday shopping or traveling to see their family and friends. Businesses are trying to keep up with their digital marketing campaigns and digital engagement if they do not have the help of social media marketing experts in Omaha. 

On top of all that, businesses have to stay on top of their social media. It is important to keep your social media active during the holidays because people will be researching before making a purchase. According to a report, 75% of Internet users use social media to research products. 

One of the best ways to keep your social media active even during the busiest season is by automating your social media. Our social media marketing experts in Omaha are here to share some ways to automate your social media this holiday season.

How to automate your social media for the holidays

Write your content ahead of time

Creating a content calendar is one of the best ways to stay ahead. A content calendar is an editorial calendar that helps you plan when and where your content will be published. If you have not started creating content calendars, now is a good time. It gives you an opportunity to plan your content, review your posts and schedule your content ahead of time. Do not forget to also highlight important holidays - like Hanukkah, Christmas and New Years. 

Consider the timing

Once you have created your content, it is time to plan what time you are going to send out your posts. It is important to remember that people’s schedules will look a lot different during the holiday season. The day and time you decide to post will impact your customer’s engagement. On New Year’s Eve, for example, people will be more likely to interact with your post during the morning than late at night. 

Schedule your content 

Once you have your content calendar ready, it is time to schedule it. Scheduling your content through a scheduling platform, such as Monstrous.Digital, can help you make sure your social media posts go out where and when they need to. The best thing about this kind of technology is that it also tracks all your data. So you can go back and review which posts performed better and help make improvements to your content. 

Set up automatic inboxes

Customers usually look at social media to contact their favorite brands. According to a report, 83% of people expect companies to respond to social media comments within a day or less. The good news is that there are ways to answer your customers' questions without always being on social media 24/7. Most social media platforms like Facebook and Instagram have features that let you automate your inboxes. You can set up automated frequently asked questions or responses depending on certain keywords. 

Need help automating your company’s social media? Hire the best social media marketing experts in Omaha.

If you need help managing your company’s social media all year round, let Omaha Media Group help. Our team can help keep your social media looking professional, authentic and automated. Contact us today to learn about our social media management services.