One of the best places to reach your existing and potential customers is through social media. The average person spends two hours and 27 minutes scrolling through social media per day. During that time, your customer could come across one of your business’s posts and increase their likelihood of doing business with you. 

That is why every company should make social media marketing an integral part of their business’ marketing strategy. The social media marketing Omaha team at Omaha Media Group has gathered the top benefits of social media marketing for small businesses.

What is social media marketing?

Social media marketing is the process of creating content tailored to each social media platform in order to drive engagement and promote your company. The purpose of using social media is to build a connection with your audience while also helping them learn more about your brand. It is a crucial step for any business. 

Social media platforms

There are a ton of social media platforms out there. The key to growing your digital presence is figuring out which ones are best for your business. Not all social media platforms are created equal. Here is a list of the best social media platforms for businesses. 

• Facebook

• Instagram

• Twitter

• LinkedIn 

• TikTok 

• Pinterest

The benefits of social media for small businesses

Makes your business more credible 

Whether you are launching a startup or have an established business, you should be using social media to build your business’s credibility. Having a social media presence shows your customers that they can trust your brand. One way to boost your brand’s credibility is by posting regularly on social media and answering any comments. 

An easier way to communicate directly with customers

Communication is an essential part of any relationship; this is especially true between you and your customers. One quick and easy way for businesses to communicate with customers is through social media. All you need to do is create a post and publish it. Use social media to communicate new product launches, store hour changes or unexpected events.

Gather reviews 

If you want to learn about how you can improve your product or service, you should be looking to gather reviews. Luckily social media platforms can help you collect this data through review options, comments and direct messages. Plus, these reviews can also make your business more credible. 54 percent of consumers read at least four reviews before buying a product. 

Helps find your physical location

A common question business owners ask is how can customers find my business location online aside from the website. This is where adding your addresses and directions on social media can lend you a helping hand. Facebook has a section where you include your business’s address and all business locations. Including all your business locations makes it easy for customers to find the nearest one to them. Here is an example of displaying multiple locations on Facebook:

Promote your products and services

Of course, the most important benefit of using social media marketing is promoting your business. You can directly promote your products or services to your customers through a picture, post or video. Plus, it helps you reach new customers through the use of hashtags, geotagging or pay advertising. These posts provide digital marketing metrics that can provide crucial information about your customers. 

Leave your company’s social media to our social media marketing Omaha experts!

We have a team of social media professionals who can help you create the perfect social media strategy for your business and make it a reality! Contact us today to learn more about our social media management services.